Unsurprisingly, the mystical and elusive nature of spirituality, as well as the independent ‘follow your own morality’ approach with magick, appeals to young people today who are moving away from traditional labels and definitions. In uneasy times, as they are now, with debates swirling around gender equality and growing unease around climate change, the next generation is turning for more spiritual modes of existence and, in some cases, liberal practises of magick. While witchcraft outside of Wicca has no laws or ethical codes which forbids or advises against the use of curses and the like, in witchcraft, many will choose not to add to their karmic debt and follow their own morals. You read that right – magick with a ‘k’ is a term used to differentiate spiritual magick from the stage magic and card tricks. The religion of Wicca follows ‘an ye harm none, do what ye will’ mantra, adopted as a rigid guideline for the majority of modern magick practitioners. This is why practitioners stay away from harmful magick, curses and hexes. Those who cast spells believe in Karma and the threefold law which states anything you do will be returned to you three times as strong. The rise in technology has also been utilised by modern witches, who now use their laptops and phones to keep notes of their practices, some even going as far as to use microwaves to aid them in spellwork – more on microwaves can be read about in Shawn Robbins and Leanna Greenaway’s book Wiccapedia. The ability to share information like never before has been intrinsic to the growth of witchcraft, an art that by nature is an adaptation of old traditions into new diverse and flexible paths. It’s without a doubt that online spaces are becoming a petri dish of knowledge for this particular global community. The long-list of YouTubers and influencers are too many to mention here but key players in the magick movement such as Harmony Nice who makes videos and has written a book about her experiences as a Wiccan to Amiifawn who speaks about her path on Instagram and Annie Tarasova who makes videos on her spirituality, in addition to platforms and online communities such as on Instagram, there’s a movement building. They’re a legion of young people seeking to make the art of witchcraft more approachable for those looking to dabble in the odd potion, to well-wizened warlocks– the world of magick is opening up online. Old misconceptions of spooky satanic worship and dangerous cult-like covens are being rebuked by an army of young influencers finding solace and meaning in magick. Over the last few years, interest in spirituality and more specifically witchcraft has been growing among younger generations. Elsewhere, we’ve created four special covers to celebrate the campaign and our one year anniversary – something wicked this way comes.
Discover photo stories shot featuring real witches in NYC, a modern reimagining of the witch, and one witch’s mission to get a tan, as well as in-depth features exploring herbology, science and alchemy, and male witches. Welcome to Witch Week, a campaign dedicated to exploring how witchcraft, magick and beauty intersect.
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